Google Ads account audits are tedious. You click through dozens of tabs, export data to spreadsheets, manually calculate metrics, and compile findings into a document. It takes hours, and most of that time is mechanical work that adds no value.
What if you could describe what you're looking for and get a structured analysis back in minutes?
That's the workflow I've been using for the past several months, and it's changed how I think about account audits entirely.The Old Way vs. The New Way
Traditional audit workflow:
Log into Google Ads
Click through Campaign, Ad Group, Keyword, Search Term views
Export CSVs
Open Excel, build pivot tables
Calculate metrics manually
Write up findings
Format into a deliverable
Time: 4-8 hours for a thorough audit.
Claude-assisted workflow:
Connect Claude to your Google Ads account via MCP
Ask specific questions about account performance
Review Claude's analysis and ask follow-up questions
Export findings
Time: 30-60 minutes, with deeper analysis.
The difference isn't just speed. It's that you spend your time thinking instead of clicking.Getting Started
If this workflow sounds useful, here's how to start:
Set up MCP access: Install the Google Ads MCP server and authenticate your account.
Start with one audit: Pick an account you know well. Run through the audit framework.
Build your prompt library: Save the queries that work for your use cases.
The goal isn't to automate audits completely. It's to spend your time on judgment and strategy instead of data extraction. The 6-hour audit becomes a 45-minute conversation, and the quality of insights goes up because you can follow every thread.
That's the real value: not just faster, but better.